Set to the song “Where Is My Mind?” by Tkay Maidza, the ad shows a woman wearing airpods pro as she walks through a busy city. With Active Noise Cancellation mode enabled on her airpods pro, she is able to block out the loud noises surrounding her.
Priced at $249, the second-generation airpods pro also feature improved audio quality, longer battery life, swipe-based volume control, an improved built-in skin-detect sensor that more accurately turns on or off audio playback, and an updated charging case with a built-in speaker and U1 chip for Find My support. In addition to Lightning and MagSafe, the airpods pro case can now be charged with an Apple Watch charger.